PERSONAL SELLING ROUTINE GUIDE TEMPLATE

MORNING CLINICPERFORMANCE REVIEW
ACTION PLAN EVERY DAY
OUTLET CORE ACTIVITIESGET ALL CUSTOMERS CONTACT
KEEP RELATIONSHIP TIGHT
CLOSE SALES WITH ORDER DAILY
BE PART OF CLIENTS BUSINESS AND ORGANIZE OUTLET PRODUCT VISIBILITY
IDENTIFY MISSING BRANDS AND PERFORM BRAND LISTING
PERSUADE THEM TO BUY
SUGGEST ALTERNATIVE BRAND IN CASE OF OBJECTION
ACT FASTER THAN OTHERS ON DELIVERY
DO NOT DECEIVE CUSTOMERS. JUST BE RELIABLE
OWN YOUR CUSTOMERS. LET THEM TRUST YOU
CONTROL THEIR MOODS
DO NOT THREATEN THEM. ACT PROFESSIONALLY
FORCE SALES BY CAUSING FEAR IN CUSTOMERS MIND
  OUTLET CLASSIFICATIONOUTLET CLASSMARKET SEGEMENTPRODUCT CATEGORY
FIRST CLASS OUTLETHIGH INCOME EARNERSPREMIUM PRODUCTS
SECOND CLASS OUTLETMIDDLE INCOME EARNERSBOTH PREMIUM AND NON
THIRD CLASS OUTLETLOW INCOME EARNERS  MOSTLY NON PREMIUM  
WHOLESALE/RETAIL OUTLETALL INCOME SEGEMENTSALL CATEGORY OF PRODUCTS
ROUTE ADHEARENCEFOLLOW ROUTE SCHEDULE AND  JOURNEY PLAN CONSISTENTLY
TRAGET FOCUSNUMERIC DISTRIBUTION ,DAILY TARGET, MONTHLY TARGET AND QUARTELY TARGET
COMPANY MAJOR FOCUSQUALITY OF GOODS AVAILABLE FOR SALE
PRODUCT AVAILABILITY IN BOTH WAREHOUSE AND CUSTOMERS OUTLET
PRICE THAT’S PRODUCT BENEFITS TO CUSTOMERS HAVE TO BE ATTRACTIVE
DISTRIBUTION IN NUMBERS
VISIBILITY OF PRODUCTS AND ITS POSTERS EVERY WHERE IN THE MARKET
EXECELLENT CUSTOMERS SERVICES
EXECUTION OF SALES IN PROFESSIONAL MODEL
COST BENEFIT ANALYSIS OF DISTRIBUTION (SIMPLE P& L ACCOUNT)
PROMOTIONFORMS OF PROMOTIOM, PROCEDURES, CUSTOMERS BENEFITS & PURPOSE
  BUSINESS RISKSTOO MUCH EXPENSESBUSINESS COLLAPSES/FAILS
TOO MUCH CREDIT( MONEY OUT UNCOLLECTED)NO MONEY TO ADD STOCK(BANKRUPTCY)
TOO MUCH FIXED ASSETS LOW FUND TO OPERATE BUSINESS

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