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- Create Date September 26, 2024
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Salesmanship and Marketing
The Salesmanship and Marketing course is designed to equip students with essential skills in selling products, services, and ideas effectively while understanding and applying key marketing principles. The course focuses on building strong sales techniques, customer relationship management, and persuasive communication.
Key areas covered include:
- Sales Techniques: Learning how to identify customer needs, present products, handle objections, and close deals.
- Customer Relationship Management (CRM): Understanding how to build and maintain long-term relationships with customers to ensure repeat business and brand loyalty.
- Marketing Fundamentals: Exploring concepts like market research, product positioning, pricing strategies, and promotion to target the right audience.
- Digital Marketing: Introduction to online marketing channels, social media, and e-commerce to enhance sales efforts in the digital age.
By the end of the course, students will be able to apply sales strategies, understand market trends, and develop marketing plans to drive business growth and customer satisfaction. This course is ideal for aspiring sales professionals, entrepreneurs, and marketers looking to enhance their skills.