CUSTOMER DATA BASE TEMPLATE

KEY NOTE

A complete customer data base should bear the following details;

• Owners name
• Outlet name
• Outlet type. This can be shops, bars, hotels, supermarkets, groceries, etc.
• Outlet classification. Outlet segmentation has to be clear in terms of grade for instance first class outlet, second class outlet, third class outlet and general outlet.
• Contact details
• Coolers number
• Product category. Premium and non-premium products.

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