Territory mapping is a crucial aspect of any distribution business. It involves clearly defining your market boundaries and identifying specific areas of operation.
Understanding the geographical scope of your market enables effective planning and decision-making. Since different areas respond differently to product consumption, territory mapping helps the company:
- Plan production efficiently based on market demand.
- Prioritize product distribution to ensure each market is adequately supplied.
- Monitor sales performance and identify potential growth areas.
- Optimize logistics and reduce distribution costs.
In essence, territory mapping provides a data-driven foundation for aligning product movement with real market needs, ensuring maximum efficiency and profitability across all regions of operation.
