Marketing being life blood of any business entity, it centers on the social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and values with others at a profit. Or just simply deliver customer satisfaction at a profit.
Under this chapter we shall be embracing the practical cores of marketing principles needed to keep the business entity running smoothly. Salesmanship is key for successful sales operations that’s why it’s important for potential sales force, managers, entrepreneurs, etc to equip themselves with these practical marketing aspects.
PRICE LIST TEMPLATE FOR COMPANY EXECUTIVES
(FOR DIRECTORS, MANAGERS AND ACCOUNTANTS ONLY)
| SR N0 | BRAND DETAILS | PACK SIZE | FACTORY PRICE/ AGENT PRICE | WSP PRICE | AGENT MARGIN AT WHOLESALE | RETAIL PRICE | WHOLESALER MARGIN | RETAILER MARGIN | RRP |
An organized company should have prices broken down like;
- Factory/agent price
- Whole sale/stockiest price
- Retailer price
- Recommended retail price
TABLE FORMULA
Agent/distributor profit margin= factory price – wholesale/stockiest price
Wholesaler/stockiest profit margin= wholesale price – retail price
Retailer profit margin= recommended retailer price (RRP) per piece x total pieces in a box – wholesale price
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